这句广告语的英文原文是“Why there’s nothing quite like iPhone。”，也可以翻译得直白一点“为啥其他手机都没iPhone牛X？”。在页面上，苹果通过向下滚动的方式介绍了iPhone硬件和软件各种设计。大体来讲，苹果就是在说：无论软件还是硬件，iPhone都是最强的。另外，页面最后，又是另一句神广告语“And that's why if it's not an iPhone, it's not an iphone."。
Why there’s nothing quite like iPhone.
为什么没有什么很像苹果。
Every iPhone we’ve made — and we mean every single one — was built on the same belief. That a phone should be more than a collection of features. That, above all, a phone should be absolutely simple, beautiful, and magical to use.
每一个苹果，我们已经做了-我们意味着每一个单一的-是建立在相同的信念。那一个电话应该不止是一个收藏的功能。首先，一个手机应该是绝对简单，美丽，和神奇的使用。
It should have hardware and software that were designed to work with each other. And enhance each other. By people who frequently see each other. That’s how you make a phone that works ridiculously well.
它应该有硬件和软件，设计工作与彼此。和增进彼此。经常见面的人。这就是你打电话，很好。
And whenever there are shiny, new software updates with shiny, new features, you should be able to sit back, relax, and know your phone will get them. And be compatible with them. For years. For free.
而且每当有光泽，新的软件更新，有光泽，新功能，你应该能够坐下来，放松，并知道你的手机会得到他们。与他们兼容。多年来。免费。
It’s that kind of thinking that also enabled us to create the world’s most popular camera. A camera that makes it easy to take insanely great photos. Like “How did you even do that?” great.
这是一种思维，也使我们能够创造世界上最流行的相机。一个摄像头，可以很容易地把完美的照片。像“你是怎么做到的？“伟大的。
So when you just want to point and shoot and get a photo of that weird grasshopper-moth-beetle thing that just landed over there, it has its Focus Pixels and auto stabilization and image signal processor already ready to go.
所以当你只是想点和拍摄，得到一张照片，怪异的蚱蜢蛾甲虫的事情，刚刚降落在那里，它有其焦点像素和自动稳定和图像信号处理器已经准备好了去。
What that means is, you don’t actually have to know what that means. All you have to do is use it to see that taking photos and videos on iPhone is really. Flippin’. Amazing.
那意味着什么，你不需要知道那意味着什么。你所要做的就是用它来看看在苹果手机上拍照和视频是真的吗。讨厌的。太神了
Also amazing? The fact that there are over a million and a half capable, beautiful, inspiring apps on the App Store. And each and every one was reviewed and approved by a team of real live humans. With great taste. And great suggestions. And great ideas. So whether your thing is running or writing or budgeting or filming or note-taking or annihilating rampant zombie populations using only the power of plants, you’re totally set.
还惊人？事实上，有超过一百万和一个一半的能力，美丽的，鼓舞人心的应用程序在应用程序商店。每一个，每一个被审查和批准的一个团队的真实生活的人。带着极大的品味。和伟大的建议。伟大的思想。所以不管你是跑步或写作或预算或拍摄或笔记或消灭猖獗的僵尸群只使用植物的力量，你完全建立。
And while there are lots of things you want on your phone, there’s one you definitely don’t: malware. (“Malware” is what you call code that tries to sneak into your devices for the purpose of doing sneaky things. Like stealing your bank info or tracking every single word you type.) Now, this is the part where we’d normally geek out about the tools we give developers to make super safe apps like top-notch APIs, encryption, and app transport security, and the rock-solid security features we build into iPhone like trusted boot, sandboxing, and kernel address space layout randomization, but there’s only so much room. So let’s just say that iPhone and malware are practically strangers, and leave it at that.
虽然你的手机上有很多东西，但你绝对不会：恶意软件。（“恶意软件”就是所谓的代码试图潜入你的设备为目的，做卑鄙的事情。喜欢偷你的银行信息或跟踪每一个字你型。）现在，这是一部分，我们通常极客出来的工具，我们给开发商做超级安全的应用程序，如一流的API，加密，和APP运输安全，和坚如磐石的安全特征，我们建立为iPhone像可信引导，沙箱，和内核地址空间布局随机化，但只有这么多的房间。所以我们就说，苹果和恶意软件实际上是陌生人，并把它放在。
And on the topic of keeping things safe, we think you should be able to control what you share and what you don’t. Like, if you want an app to show you restaurants within walking distance or to add a filter to your photo, that means the app needs to see your location or access your camera. And that can be kind of personal. So we make sure the choice is up to you. Because a phone should keep what’s private private. Period. Exclamation point.
和主题保持安全的事情，我们认为你应该能够控制你的份额和什么你不。比如，如果你想要一个应用程序，以显示你的餐馆步行距离内，或添加一个过滤器，您的照片，这意味着应用程序需要看到您的位置或访问您的摄像头。这可能是一种个人。所以我们要确保选择取决于你。因为一个手机应该保留什么私人私人。周期。感叹号。
Security is serious. It’s why we invented Touch ID. A painstakingly engineered sensor that lets you unlock your phone with just your fingerprint. And iPhone keeps your print safe by never storing an image of it. Instead, it turns it into an intricate piece of math, which can’t be turned back into an image, re-created, replicated, or otherwise fiddled with. And we built a place especially for that piece of math called the Secure Enclave. It’s completely walled off from the rest of your phone, and it keeps your fingerprint encrypted and protected.
安全性很严重。这就是为什么我们发明了触摸的标识。一个精心设计的传感器，让您解锁您的手机，只要您的指纹。和苹果手机保持您的打印安全，从未存储的图像。相反，它变成了一部复杂的数学，它不能变成一个图像，重新创建，复制，或以其他方式修改。我们建立了一个特别的那块地方叫安全飞地数学。它完全封闭了你的手机，它让你的指纹加密和保护。
We can’t see it. “They” can’t see it. Not even you can see it.
我们看不见。“他们”看不见。甚至你也能看到它。
And we created Apple Pay with the same sense of security in mind. It makes sure the things that matter stay invisible. Your credit card number. What you bought. How many you bought. Even that little code on the back of your card that you can never seem to remember. Because if you paid good money for a phone, it shouldn’t leave your financial information vulnerable. That’s the bad kind of ironic.
我们创造了苹果的安全感，在头脑里。它使物质停留在看不见的东西。您的信用卡号码。你买了什么。你买了多少。甚至在你的卡片背面的小代码，你似乎永远不记得。因为如果你花了一个电话，它不应该离开你的财务信息脆弱。这是一种不好的讽刺。
We also designed Apple Pay to be really, really easy to use when you’re out shopping. All you need to do is have your finger on Touch ID and hold your iPhone near the reader. Done and done.
我们还设计了苹果的支付，真的，很容易使用时，你的购物。你所需要做的就是让你的手指触摸我的身份，把你的手机放在读者的附近。做和做。
Because to us, things should always be easy. Like answering the question, “How many different messaging apps should it take to send words, voice messages, group messages, photos, videos, Easter Island stone head emoji, my location, and weird cat GIFs to everyone I know?” Answer: One. Or, “How much should it cost to send all that stuff to people who have an iPhone or iPad or Mac?” Answer: Nothing. And also, “How do I make a video call to my best friend who’s halfway around the world?” Answer: FaceTime. And, last question, “Shouldn’t all of that stuff just come built into my phone?” Yep.
因为对我们来说，事情总是容易的。喜欢回答的问题，“有多少不同的消息应用程序应该它采取发送文字，语音邮件，群发邮件，照片，视频，复活节岛的石头emoji，我的位置，和奇怪的猫GIF每个我认识的人？回答：一。或者，“多少应该把所有的东西谁有一个iPhone或ipad或MAC人成本？回答：没有。还有，“我怎样做一个视频电话给我的最好的朋友谁是世界上的一半？答：FaceTime。最后一个问题是：“不应该把所有的东西都变成我的电话吗？“是的。
And since we’re all using our phones more than ever, they should be able to do more remarkable things than ever. That includes letting you know that today you took 7,962 steps, which is the equivalent of 3.31 miles, which totally counts as a workout.
既然我们都用我们的手机超过了以往任何时候，他们应该能够做的事情比以往任何时候都更显着。这包括让你知道今天你走了7962步，这相当于3.31英里，这完全算是一种锻炼。
Your phone should also get along famously with your laptop and your tablet. And be able to kick up the thermostat with a couple of taps. And put on “Love Shack”* from the backseat on command.
你的手机也应该与你的笔记本电脑和平板电脑有着非常好的相处。并且能够用一对夫妇的水龙头来启动这个温控器。穿上“爱的小屋”从后座上指挥。
Another remarkable thing a phone should do — which, honestly, shouldn’t be so remarkable — is give everyone access to its powerful technology.
另一个值得注意的事情是，电话应该做到这一点，老实说，不应该如此卓越，是让每个人都有强大的技术。
That’s why iPhone comes with incredible assistive tools and features built right in. Like VoiceOver, which lets you tap to hear what’s on your screen, even if you can’t see it. And Switch Control, a way to navigate your phone using switches instead of tapping, dragging, or swiping. And there’s also mono audio, which helps you hear it all by playing stereo recordings in mono in both ears of your headphones. And even Invert Colors, which increases the contrast on your screen, making it easier to read. And that’s not even everything. To us, technology like this isn’t additional. It’s essential.
这就是为什么苹果拥有令人难以置信的辅助工具和内置的功能。像画外音，它可以让你点击屏幕上的听什么，即使你看不到它。和开关控制，一种方式来浏览你的手机使用的开关代替点击，拖动，或刷卡。还有一个单一的音频，这有助于你听到它所有的播放立体声录音在单声道耳机的耳机。甚至颠倒的颜色，这增加了对比度在你的屏幕上，使它更容易阅读。这不是所有的一切。对我们来说，这样的技术是不额外的。这是必要的。
And if you ever have any questions about iPhone — because we all have questions sometimes — you know exactly who to come to. Us. Swing by any of our 457 stores (and counting). Or call us on the phone at AppleCare. Or chat us up right here, where you actually already are right now, the Internet.
如果你对苹果有任何疑问，因为我们都有问题，有时-你知道谁来了。美国由我们的457个商店（和计数）的摆动。或者说我们在苹果手机。或在这里聊天，在这里，你实际上已经是正确的，互联网。
Because like we said, we design the hardware and we design the software, so we’re pretty good at answering anything. From “Where’s the power button?” to “What exactly did you mean when you said ‘image signal processor’?”
因为就像我们说的，我们设计的硬件和我们设计的软件，所以我们很好的回答任何。从“电源按钮在哪里？“到”你说的“图像信号处理器”是什么意思？“
